Grow Your Business

How do you grow your business? By working on your business and not in it.
While you may have heard this often used phrase, if you are a business owner, company executive, entrepreneur or solopreneur, it’s time to take action if you want to grow your business.

After spending years as a company executive, and now wearing the hats of business owner and solopreneur, I know first-hand how hard it is to break the habit of “doing.”

Staying complacent is easy. Your business is on auto pilot. Sales are being made, employees know what to do on a day-to-day basis, and the routine is set – so why change the situation?

It’s a comfort zone for many, yet it will not help your business grow.

If your business is stagnant, you’re suffering from burnout, or you just need a swift kick in the pants, it’s time for you to take control and work on your business.

“If it can be measured, it can be managed. If it is measured, it can be improved.”
Working on your business means that you have the tools to measure and manage your business.

I help businesses move from “stuck to strategy” by using an approach to get you results. Moving from “doer” to owner or executive means focusing on priorities that are growth oriented and strategic, not tactical.

Learn more about how I can help your business grow.


As a speaker, Lisa shares her energy, enthusiasm and knowledge to educate and motivate her audiences.
As a workshop and seminar facilitator, Lisa creates interactive sessions that encourage and engage her participants in the learning process to instill new skills and techniques for success.
Whether you choose from the following list of frequently requested topics or wish to create something new, every workshop is customized for your audience and unique to your needs.
The program length can vary from 45 minutes to a full day.

Stop Selling and Start Relating
Tweet Tweet: A Status Update is Not a Social Media Strategy
Creating Your Business GPS
6 Strategies to Boost Your Brand
10 Rookie Mistakes That Will Sabotage Your Social Media
9 Must Have Free Business Tools

Lisa has spoken nationally at many conferences and association meetings including the following:
• ASBDC at Brookdale Community College
• Construction Executives Association
• Garden State Council Society for Human Resource Management Conference
• Scuba Schools International Conference
• Professional Association of Health Care Office Management
• Minnesota Coaches Association
• Pittsburgh Business Growth Expo: Speaker Showcase and Tradeshow
• Professional Women in Construction – New Jersey Chapter
• NJ Society of Public Health Educators Conference
• NJ Association of Plant Property Facilities Managers
• Preferred Inns of NJ Bed & Breakfast Association
• NJ Association of Professional Mediators Annual Conference
• Women’s Executive Forum, Cohn Reznick • Mercer County Inn of Court
• Tandem Path Networking Group
• NJ Creative Professionals
• Monmouth University Alumni Association – Corporate & Public Communications Group
• Plan Ahead Women’s Expo
• Bergen Community College Job Fair
• Bio-NJ Career & Resource Fair
• Monmouth County Workforce Investment Board
• Essex County Workforce Investment Board

My Story

At five-years-old, I had my first introduction to the spot light when I walked down the run way with my cousin in a fashion show. I guess there was no turning back from there.

My passion for taking the stage also has its roots as the daughter of a teacher who always encouraged me to excel in all my interests. My mother would come home from teaching her sixth grade students with wonderful stories of how she was able to make a difference for them. She passed that on to me and now I pay it forward every chance I can.

I've always been goal focused and bring that attention to detail and results to the work I do with my clients. In fact, you can read more about how I started my business in this article, It's All About Goals , published in the Asbury Park Press.

I have spoken at association meetings, conferences and networking groups giving tips, tricks and tools to getting results. As a workshop and seminar facilitator, my interactive sessions encourage and engage participants in the learning process to instill new skills and techniques for success.

Before starting my business in 2008, I worked at executive levels in marketing communications and training at corporate, government, education, professional services and non-profit organizations. I developed and implemented strategic marketing/business development and social media plans; facilitated focus groups, strategic planning sessions and staff skill development sessions; managed the national launch of an awareness building and learning campaign for the United States Department of Labor; and oversaw the launch of three technology-based international products. I have been a consultant to the America’s Small Business Development Center at Brookdale Community College since 2010, teaching social media classes and providing one-on-one counseling to hundreds of small business owners. This has given me invaluable insight to the needs and challenges that small business owners face in an increasing competitive and global landscape. I was instrumental in developing and launching the Center’s Digital Blueprint Certificate Program.

On October 29, 2012, the Jersey Shore, where I call home, was devastated by Super Storm Sandy. The Federal government provided the ASBDC with additional funding to help the small businesses recover and rebuild from this disaster, and I am a member of the team of consultants that offer targeted services to get them on the road to recovery.


“Lisa is exceptionally skilled, focused, passionate, good-willed and generous.”

“Shifting my focus has helped my business explode with growth, new customers and a wealth of prospects.”

“She brings valuable and useful tools to support and develop others.”


Lisa Kanda
Send an Email
P.O. Box 3104
Long Branch, NJ 07740