Elkay Advisors Consultant to MOSBDC

Lisa Kanda, Consultant and Instructor, ASBDC

Lisa Kanda is a consultant to the Small Business Development Center at Brookdale Community College since 2011 and has counseled hundreds of small business owners on how to use social media to promote and build their businesses. Read her biography here.

Social Media Bootcamps

An effective way to provide in depth social media training is through Social Media Bootcamps. Lisa has created and facilitated 3 Social Media Bootcamps in 2015 and 2016 for the SBDC that focused on helping business owners create social media strategic plans and also hands-on computer training using LinkedIn and Facebook Advertising.

Watch Two Modules of the Social Media Jumpstart For Business Bootcamp

Module 1 - Set Your Social Media GPS

The importance of search engine optimization and keywords.
The importance of local search in Google.
Why mobile is no longer an option.
Creating a strategic plan of action.

Module 2 - Tools and Trends for Social Media Success

Continuity planning and social media integration
The top social media mistakes businesses make and how to correct them.
The trends to watch for 2016 and what your business should do to capitalize on them.
Why you must implement email and lead capture into your marketing strategy.
Integrating the right tactics into the strategic plan of action.

Digital Blueprint Certificate Program

Lisa was instrumental in the creation and launch of the Small Business Development Center at Brookdale Community College’s new Digital Blueprint Certificate program and teaches the following workshops within the program:

Creating a Social Media Strategy for your Business (3 Hours)

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy. In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

Social Media B2B – Using LinkedIn and Google+ (3 Hours)

Does your business provided products and services to other businesses? LinkedIn and Google+ are social networks that focus on business and professional connections. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Social Media B2C – Using Facebook and Pinterest (3 Hours)

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Social Media – Using Twitter and Instagram (3 Hours)

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images? Twitter and Instagram are social networks that focus short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Introduction to Blogging (3 Hours)

If you already have a website and want to rank higher in search engines, showcase your expertise, and provide education and information to get new customers, blogging is a great way to do just that. In this workshop, participants will learn the basics including blogging platforms, layout and vocabulary; blogging benefits, content creation and creating a blog editorial calendar. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Facebook Live Video Broadcast

ASBDC National Conference, Sept. 20, 2016, Orlando FL

Creating a Digital Blueprint Program

Lisa Kanda and Jackeline Mejias- Fuertes, Regional Director, SBDC New Jersey at Brookdale Community College presented this program, “Creating a Digital Blueprint Program” at the 36th Annual America's SBDC Conference in Orlando on Sept. 20, 2016. A member of the audience recording the presentation Live on Facebook. If you are interested in learning more about how to create a program for your SBDC, watch the video and/or feel free to contact me.

Client Testimonial

Testimonial by Marcy Ragan, Relish Chef Services

SuperStorm Sandy

Lisa also actively participated in helping the SBDC assist businesses impacted by SuperStorm Sandy. In addition to providing counseling to businesses through Monmouth and Ocean Counties, Lisa assisted in recruiting and awareness building activities by presenting 4 social media workshops at strategic locations in the two counties. Most recently, Lisa presented a full day Social Survival Bootcamp For Business in both Ocean and Monmouth Counties.

Lisa created the following video programs, that were also funded through the SuperStorm Sandy grants, to provide education and assistance to businesses.

SBDC Blog

Lisa has contributed to the Small Business Development Center at Brookdale Community College's blog with the following articles:

Why Social Media Matters in Google Search Results

Social Media for Business – 7 Steps to Create Your Strategy Speaker

As a sought after social media speaker, her approach is to demystify this ever changing medium while sharing proven tools and tips to help her audience take action right away. Whatever the audience level, Lisa can start with social media 101 or go beyond the basics making the content relevant and actionable right away. Her speaker roll is below: